Like many of these other policies and tools, Video Identification goes above and beyond our legal responsibilities. It will help copyright holders identify their works on YouTube, and choose what they want done with their videos: whether to block, promote, or even—if a copyright holder chooses to license their content to appear on the site—monetize their videos. In implementing this technology, we are committed to supporting new forms of original creativity, protecting fair use, and providing a seamless user experience—all while we help rights owners easily manage their content. Stay tuned … and for more information, check out our Video Identification page.
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